Product discovery and design
Discover and emphasize
Understand and validate the problem space, identify user and customer needs and opportunities for innovation.
Strategize and define
Co-create product concepts, validate desirability with users and experts, validate viability and product-market fit.
Design and develop
Design, prototype and test product features with users, iterating until being ready for development and piloting.
Implement and launch
Generate final artifacts, develop with engineers, and create a go-to market plan with a measurement system in place.
We mix traditional
and AI powered research
We leverage data for decision making with an evidence based and agile approach. To supercharge the insight generation and validation process with depth and speed we have developed our own AI powered tool: Syntheticusers.com
Finding the sweet spot for innovation
We enable organizations to successfully use technology to deliver on customer value, business objectives and also make significant contributions to society and to the planet.
This is how our partnerships look like
Roche Nafivy™
Tumor Board
Samsung Heartwise
Google Tango
Venture building
We build and run our own ventures
We have a start-up mindset and over the years we have created, launched and profitably run our own businesses from scratch.
We used and improved our methodology to achieve success and vice-versa gathered valuable learnings to use in our consultancy practice.
This is how our products look like
Wires
Changing how eyewear is made.
Vanloops
Footwear for unique people.
Bond Heart
In touch with every heartbeat.
Planet Centric innovation
Planetary value through creative action
Our Planet Centric Design approach helps organizations move beyond user-centricity, to design products, services, and businesses that enhance real environmental, social, and economic sustainability.
We created a methodology and toolkit we use to design visions, strategies, and new value propositions for positive impact creation.
We can help you change, innovate and grow your business for the better.